The American Red Cross and Johnson & Johnson announced that they had settled a longstanding dispute over use of the Red Cross trademark.

The American Red Cross is finding that a little corporate sponsorship — plus a few freebies — helps to coax people to roll up their sleeves.

The American Red Cross is finding that a little corporate sponsorship — plus a few freebies — helps to coax people to roll up their sleeves.

The organization’s first national marketing campaign, Red Cross Racing, aims to turn the more than 75 million fans of the Nascar circuit into regular blood donors.

Johnson & Johnson lost the second round in its trademark dispute against the disaster relief agency when a federal judge in Manhattan threw out most of the case.