The formula is implicated in the death of one infant, and at least 432 others have been afflicted with kidney problems.

Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.

A round-up of the Olympic Games from an ad-watcher’s point of view. Some ads were worthy of gold, while others deserved some baser metals.

The extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s Web site and Yahoo’s Olympics section.

The broadcast of the Beijing Olympic Games has been the first in a series of successes for China Central Television.

The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.

The Games have become the hottest event of the summer, drawing an average audience of about 30 million a night on NBC, far beyond the network’s expectations.

A simple shoe popular among Chinese laborers gets a style makeover for the Western consumer.

Even for alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.

Even for the alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.