A partnership between Ann Taylor Loft and Procter & Gamble is turning stores into launching pads for two new products that claim to cut down on dry cleaning bills by helping clothes look newer longer.


Procter & Gamble reported a 33 percent jump in fourth-quarter profit as it countered soaring energy and commodity costs with higher prices.


Social scientists have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.


Unilever, maker of Dove soaps, is raising money for the Self-Esteem Fund, which will spend as much as $2 million this year to help girls counter idealized beauty images.


Unilever, maker of Dove soaps, is raising money for the Self-Esteem Fund, which will spend as much as $2 million this year to help girls counter idealized beauty images.


 
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