The CW marketing philosophy was old-fashioned and basic: do not give the show to anybody. Not to Web sites that might stream it or critics who might savage it.

It appears that broadcasters may have matched the $9.1 billion to $9.2 billion they took in last spring before the start of the 2007-8 season.

How Tyra Banks turned herself — fiercely — into a brand.

Aside from Fox, the changed pattern of how the networks presented their plans for September left fundamental questions unanswered.