Honda issued its challenge to the Toyota Prius, introducing the Insight hybrid at the Paris Motor Show.

Honda issued its challenge to the Toyota Prius, introducing the Insight hybrid at the Paris Motor Show.

The automaker unveiled a new compact Chevrolet that the company will market to both U.S. and foreign customers.

European Union lawmakers proposed tougher-than-expected emissions goals for car makers, dealing a blow to the German automobile industry.

General Motors said Thursday that it would invest $370 million in a plant to build its most fuel-efficient engines ever.

General Motors said Thursday that it would invest $370 million in a plant to build its most fuel-efficient engines ever.

The automaker said that it would put an electric car on sale in North America in 2010, putting it neck and neck with General Motors in the race to put a mass-produced electric vehicle on U.S. roads.

With Ford and Chrysler both unveiling new pickups in one of the weakest truck markets in decades, their messages are all about higher fuel economy and gas-saving features.

In today’s fuel-conscious automotive market, Honda is reaping the rewards for its commitment to building fuel-efficient, environmentally friendly cars.

Chrysler plans to spend $1.8 billion retooling a Detroit factory that builds Jeeps so that it can start making a more fuel-efficient, car-based crossover vehicle there.