The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.
19
6:44
August '08
12
6:47
August '08
Even for alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.
12
2:25
August '08
Even for the alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.
12
0:15
August '08
Even for the alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.