Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.
25
0:40
August '08
20
8:28
August '08
The sports network said it would carry more live games, regardless of the time zone, than NBC has traditionally done.
21
1:55
July '08
A plan for 3,600 hours of coverage may collide with efforts to stifle news.