David Letterman, the CBS host who has competed with Jay Leno every weeknight for 15 years, now feels empathy for his late-night challenger.

Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.

Ato Boldon has emerged as one of NBC’s best analysts, a blend of athletic smarts, charisma, precise analysis and brashness.

The sports network said it would carry more live games, regardless of the time zone, than NBC has traditionally done.

With polls showing a surge in primary-season ballots cast by voters under 30, media outlets are out to convert the newly energized voters into viewers.

The Games have become the hottest event of the summer, drawing an average audience of about 30 million a night on NBC, far beyond the network’s expectations.

Viewers and guests are weighing in with stinging criticism against Kathie Lee Gifford and her apparent knack for interrupting guests on the “Today” show.

In the age of Twitter and YouTube, crowds are driving the media agendas.

Microsoft is broadcasting the entire Olympics online in an effort to persuade people to download the software maker’s Silverlight browser plug-in.

The network’s decision sent people across the country to their computers to poke holes in NBC’s technological wall.