A round-up of the Olympic Games from an ad-watcher’s point of view. Some ads were worthy of gold, while others deserved some baser metals.

NBC Universal said that it had signed an agreement to acquire an independent production agency in Britain, giving it a base of operations for international expansion.

The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.

NBC executives call the company’s TV ads plugging its new movie, “The Mummy,” and the Beijing Olympics synergy. Some viewers call it confusing.

NBC executives call the company’s TV ads plugging its new movie, “The Mummy,” and the Beijing Olympics synergy. Some viewers call it confusing.

Forget about support groups, posses and circles of friends. The first advertising deal for a new unit of NBC Universal, signed with Wal-Mart Stores, is all about the “momtourage.”

To provide advertisers a portrait of its Olympics viewership, NBC will be relying on TAMI, an amalgam of existing yardsticks.

The Oxygen cable channel, purchased by NBC Universal last year, is beginning to embrace its new identity as NBC’s flagship female television brand.

NBC confirmed on Friday, hours after Time Warner withdrew its bid, that it was in exclusive negotiations to buy the Weather Channel.

An investor group led by NBC Universal and two private equity firms appeared to be leading the bidding for the Weather Channel.