Despite strong television ratings for the Games in vital markets, the Summer Olympics failed to provide the expected surge in advertising in China.

The freeze in credit markets and a collapse of the city’s real estate market have made the financing of the Winter Games a critical issue.

The freeze in credit markets and a collapse of the city’s real estate market have made the financing of the Winter Games a critical issue.

Amid the current economic turmoil, many entrepreneurs and small-business owners are debating whether it makes sense to seek safety in the corporate life — and deciding that it does.

The broadcast of the Beijing Olympic Games has been the first in a series of successes for China Central Television.

The sports network said it would carry more live games, regardless of the time zone, than NBC has traditionally done.

Even for alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.

Even for the alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.

Even for the alumni, the ability to cash in on one’s former fame comes only once every four years, because corporate sponsors prefer to work with athletes when their signature sports are in the news.

It is becoming increasingly clear which nation global corporations will be rooting for at this summer’s Olympics: China.