A multimedia campaign, getting under way this week, is the first for the Tropicana juice brand from its new agency, the Arnell Group in New York, part of the Omnicom Group.

Advertising agencies owned by the Omnicom Group are letting employees go in layoffs that are expected to total more than 3,000.

Advertising agencies owned by the Omnicom Group are letting employees go in layoffs that are expected to total more than 3,000.

One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.

Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign.

Despite high gas prices and the unpopularity of big vehicles, Chrysler will begin advertising the first revamped Dodge Ram truck in six years.

European advertising executives are worried that European marketers will slash ad budgets, as many of their counterparts have already done in America.

Ad executives are expressing a growing fear that Web powerhouses like Google and Microsoft want to extend their reach into traditional advertising.