A new breed of companies specialize in creating thousands of versions of the same ad with different colors or type font, trying to determine what ad works for a specific audience.

A seasonal wrap-up of thoughts on an advertising columnist’s mind.

A handful of new Web sites are out to help shoppers save money by searching eBay for misspelled brand names.

Some call it Big Brother, but who can resist? It’s just so darn useful.

The decision is a setback to the digital ambitions of the BBC, which has expanded aggressively on the Internet.

It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises.

It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises.

Michelle Obama: first lady-to-be, fashion plate and now, online pitch.

Epoch Films is starting Dandelion, a newcomer to the ranks of what are called brand storytellers.

Google said that it would begin selling space on YouTube search-results pages to advertisers, part of its effort to turn its acquisition into a major revenue producer.