As Walgreens formally opens at 1 Times Square on Thursday, executives are describing plans for the giant signs that will festoon the building on three sides.
As Walgreens formally opens at 1 Times Square on Thursday, executives are describing plans for the giant signs that will festoon the building on three sides.
At a new shopping center in London, CBS Outdoor has installed more than 100 digital advertising screens, including one covering 646 square feet.
New York’s transit system is planning to convert much of its real estate into advertising space, including turnstiles, walls and subway tunnels.
Outdoors advertising is a growing category — not just billboards, but increasingly, weird publicity stunts that often go awry.
Outdoors advertising is a growing category — not just billboards, but increasingly, weird publicity stunts that often go awry.
The Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games.
New technology has made it possible, using tiny cameras, to gather details about people looking at billboard ads, such as their age or gender.
The radio and outdoor advertising company reported higher first-quarter earnings on asset sales, but operating results were flat, reflecting weak demand for radio advertising.