A multimedia campaign, getting under way this week, is the first for the Tropicana juice brand from its new agency, the Arnell Group in New York, part of the Omnicom Group.

PepsiCo said on Wednesday it is ending its endorsement relationship with the English soccer star David Beckham after 10 years.

Regulators have approved two versions of a new zero-calorie sweetener developed by the Coca-Cola Company and PepsiCo.

One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.

The company plans to eliminate 3,300 jobs and close as many as six plants in an attempt to cut costs and refocus efforts on stabilizing its domestic beverage business.

The nation’s second-largest beverage maker announced a 9.5 percent drop in third-quarter earnings and said the recent surge in the dollar will hurt fourth-quarter profit.

The Pepsi Bottling Group posted a better-than-expected quarterly profit and raised the low end of its full-year earnings outlook, setting off a 4 percent gain in its share price.

The recent agreement to pay $2.5 billion for China Huiyuan Juice chisels away at Coke’s dependence on carbonated drinks and expands the company’s presence in a huge, fast-growing economy.

The drinks company said profit rose 9 percent on strong international growth that was boosted by the weak dollar.

PepsiCo says its first quarter profit rose 5 percent on a big revenue boost in its international division that helped offset higher commodity costs.