In 2008, the best-laid marketing plans of mice and men — or “Mad Men” with mice — proved no match for a historic presidential race and an enormous financial crisis.

In 2008, the best-laid marketing plans of mice and men — or “Mad Men” with mice — proved no match for a historic presidential race and an enormous financial crisis.

Gamers are worried that the president-elect’s positions on video games may signal new regulations or restrictions on the industry.

Marketers, borrowing a page from the electoral playbook, are becoming more willing to run aggressive ads in which brands attack their competitors by name.

A preview of Barack Obama’s prime-time half-hour infomercial is heavy in strings, flags, presidential imagery and Americana.

The political ads in the federal election in Canada are nothing if not negative and include a critical image of a liberal leader, Stéphane Dion.

A new advertisement is an effort by the relatively cash-poor party headquarters to pick up the slack against the presumptive Republican nominee.