While sex in advertising is generally thought to be more useful in selling to men than to women, a study finds that this effect is reversed when emotional intimacy justifies the sex.

Apparently, humans are not alone in their deceitful ways.

A drug maker tries to reassure investors that new strategies like diversifying research through partnerships will help the company rebound.

Amar Bhidé, a professor at the Columbia Business School, says “midlevel innovation” is often overlooked in arguments on technology and research.

Viewers watching commercials fast-forwarded with DVRs are still able to recall commercials that contained many frames featuring the brand’s name or logo in the center of the screen.

A nine-person team at Microsoft Research India assesses whether quirky ideas can make technology useful to those who have heretofore lived without it.

The drug maker manipulated the publication of studies to bolster use of its epilepsy drug Neurontin, according to expert witnesses in a lawsuit against the company.

The urge to punish is more than Wall Street loathing: it’s based in instincts that have had a protective effect on communities throughout human history.

Microsoft described the move as a vote of confidence in the European economy and in the company’s ability to close the gap with Google.

Microsoft described the move as a vote of confidence in the European economy and in the company’s ability to close the gap with Google.